PERSONALIZED SOLUTIONS IN THE PACKAGING BUSINESS

This article examines personalized solutions in the packaging business and their impact on consumer behavior and brand reinforcement. The core principles of personalization as a marketing tool, its role in modern branding strategies, and theoretical aspects related to establishing an emotional connection with consumers are analyzed. Special attention is given to technological innovations such as digital and 3D printing, augmented reality, and automation, which allow packaging to be tailored to individual preferences. Practical examples of successful use of personalized packaging (PP) by companies are provided.

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2024-11-29
DOI
https://doi.org/10.5281/zenodo.14242168
Primary Topic
Consumer Packaging Perceptions and Trends
Type
article
Field-Weighted Citation Impact
0.00
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article

PERSONALIZED SOLUTIONS IN THE PACKAGING BUSINESS

Zenodo (CERN European Organization for Nuclear Research)
Consumer Packaging Perceptions and Trends
article

PERSONALIZED SOLUTIONS IN THE PACKAGING BUSINESS

article en

Abstract

This article examines personalized solutions in the packaging business and their impact on consumer behavior and brand reinforcement. The core principles of personalization as a marketing tool, its role in modern branding strategies, and theoretical aspects related to establishing an emotional connection with consumers are analyzed. Special attention is given to technological innovations such as digital and 3D printing, augmented reality, and automation, which allow packaging to be tailored to individual preferences. Practical examples of successful use of personalized packaging (PP) by companies are provided.

Zenodo (CERN European Organization for Nuclear Research)
Industry, innovation and infrastructure
Openalex Percentile: Top 52%
Consumer Packaging Perceptions and Trends
DOIOpen Access PDFOpenAlex
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PERSONALIZED SOLUTIONS IN THE PACKAGING BUSINESS · Zenodo (CERN European Organization for Nuclear Research) (2024) | TGRS Research Map | TGRS