IMPACT OF MARKETPLACES ON THE BEHAVIOUR OF UZBEK CONSUMERS AND THEIR WILLINGNESS TO CHANGE FROM TRADITIONAL TO DIGITAL PURCHASING PERCEPTION IN 2024

In this article we are eager to discuss the change in consumer behaviour in Uzbek markets, particularly the acceptance of online marketplaces despite the habit and preferences to traditional shopping and what caused people to change their perception. Globalism and conservatism usually do not go together and colliding in one place may have unpredictable results in consumer behaviour. Moreover, there is going to be a study on external and internal reasons for shaped shopping habits of Uzbek people. From the internal point of view, we are going to look into consumer’s psychological behaviour and understand how locals shaped their opinion. The conceptual framework was designed to overlook new and old generations so we could have a better understanding. For the external part we are going to focus on the businesses, specifically the current state of online marketplaces in Uzbekistan and their contribution to the development of online business. With the advancement of e-commerce technology, online platforms have emerged that provide an alternative to traditional methods of buying and selling. With the continuous growth of the Internet user base and the increasing technological literacy of the population, the prospects for e-commerce in Uzbekistan remain encouraging.