THE IMPACT OF DIGITAL SOCIETY ON EDUCATION AND THE LABOR MARKET: CHALLENGES AND OPPORTUNITIES IN THE AGE OF GLOBAL CONNECTIVITY

Digital society is reshaping our lives and the way of integrating day by day. Today’s digital environment is distributed between people and machines. Market dynamism and people mobility is changing the rules and both companies and education needs to innovate and create new experiences. Technology is changing the relationship between people. Digital influencers are working globally in order to offer a common and easy access space for digital society. In order to gain the capabilities, both employees and students needs the skills to interact with technology and the most important to have access to it. Nowadays, digital adoption suppose as well to reduce the gap between the ones that could use the internet and those who couldn’t. Education process continues with / or without access to internet and application as Facebook, WhatsApp, Netflix etc. We have to be aware of what’s next, as digital is about both physical and virtual world merging. Developing partnerships and collaborating both, education and business will facilitate and faster the access to technology infrastructure for the emerging countries. Students, professors, administrative must be online as globalization lead to e-meetings, digital tests, digital admission etc. Online presence is mandatory but the connection speed to internet is also a key factor. Developing and investing in infrastructure is crucial for seeing the benefits and the value that this will add to day by day work. Unfortunately, Internet access has remained inequality distributed in the world. Also, this has a major implication in education. Unstable and slow speed of the internet connection affects and impacts the access of learning who in the end will lead to an unequal access of education. Taking action without knowing the context can easily end up being pointless or worse. This new market trends have deeply implications in labor market. Without adopting new technologies, people will have low productivity at work, jobs less paid, higher insecurity and the chances of developing in their carrier will decrease. With imagination, invention and investments universities need to mobilize students for creating new classes, developing new strategies. Later, the students might be advocate for the products and support the university brand.