Impact of Online Gig Economy and Satisfaction of Workers: A Mixed Method Design

Abstract: This mixed method study explored the Impact of Online Gig Economy on the Satisfaction of Workers, focusing on the level of impact on the career, health, schedule and economic aspect and the level of their satisfaction in terms of job, income, career development and overall satisfaction. Data were gathered online through Focus Group Discussion and questionnaire with 406 respondents in the Philippines servicing various niches. It also examined the influence and relationship of the Impact of Online Gig Economy on the Satisfaction of Workers using linear regression analysis. Results showed that respondents have a high level of satisfaction from the very high level of career growth and economic advancement opportunities they enjoyed compared to traditional employment. However, workers also experienced high level of occupational health issues from lack of sleep, sedentary lifestyle, developing unhealthy eating habits and isolation, high extent of operational difficulties such as the need for stable supply of electricity and internet connection and the lack of representation, tax/employment classification and government protection, and high extent of professional challenges in obtaining clients and upskilling and learning software usage, social media marketing and digital platforms. The results further indicated a moderate positive correlation between the Level of Impact of Online Gig Economy and the Level of Satisfaction of Workers. Furthermore, the very high level of Impact of Online Gig Economy on the career and economic aspect significantly influence the high level of satisfaction of workers, but there may still be unaccounted factors influencing it. Keywords: Online Gig Economy, Online Freelance Workers, Virtual Assistants, Impact, Satisfaction. Title: Impact of Online Gig Economy and Satisfaction of Workers: A Mixed Method Design Author: Marlen P. Yumang International Journal of Thesis Projects and Dissertations (IJTPD) Vol. 12, Issue 4, October 2024 - December 2024 Page No: 1-13 Research Publish Journals Website: www.researchpublish.com Published date: 18-November-2024 DOI: https://doi.org/10.5281/zenodo.14178305 Paper Download Link (Source) https://www.researchpublish.com/papers/impact-of-online-gig-economy-and-satisfaction-of-workers-a-mixed-method-design