Theoretical Foundations for Formulating a Strategy to Ensure the Competitiveness of an Enterprise

The article examines the main theories and models used for the formation of enterprise competitiveness strategies. It assesses the strengths and weaknesses of various theoretical approaches. The key factors of competitiveness are identified, specifically the internal and external factors that affect the competitiveness of an enterprise. The role of resources, innovations, technologies, and human capital in ensuring competitive advantages is discussed. The methods of strategy formation and tools used for developing competitiveness strategies are explored. Practical experience is analyzed, with examples of successful competitiveness strategies implemented by domestic enterprises provided. The factors contributing to the success of these strategies are determined. Based on theoretical and practical research, recommendations are given for enterprises on forming effective competitiveness strategies.