The Effects of Target-Based Deposit mobilization Strategies on Bank Deposits, Financial Gains, and Employees' Promotions in the Banking Sector of Bangladesh

This paper seeks to examine the effects of target deposit mobilization strategies on bank deposit sizes, financial gains, and promotion opportunities offered to those employees working in commercial banks in the Barishal Division of Bangladesh. The study uses primary data collected from 200 bank employees by means of a structured questionnaire and secondary data sources and analyzed by descriptive statistics with the chi-square test. The findings reveal a positive effect of the strategies for target deposits on the magnitude of bank deposits is very strong. Further, the existence of financial incentives to employees was strongly related to such strategies. The results have also shown a significant relationship between achieving the deposit targets and employee promotion. The findings underline the imperative of target deposit mobilization with a view to enhancing bank performance, motivating the employees, and ensuring financial stability in the banking sector of Bangladesh.