624 Establishing the Influence of Technology on Travel Behaviour through Bibliometric Analysis

The role of technology in altering consumer behaviour is not hidden. Behavioural investigations concentrate on how people choose, pay for, consume, and reject items and services, theories, and events to meet their requirements. One such sector that regularly benefits from technological developments and advancements is the travel and tourism sector. It actively engages in the cycle of travel behaviour and has established a track record for being highly flexible in response to shifting travel preferences, technological developments, and worldwide trends. Tourism and its associated industries play vital roles in the expansion of the economy, cross-cultural discourse, and global connectedness. This industry has presented several viewpoints, resulting in changing how people choose technology to travel. Travel behaviour investigates into the reasons for travel, the types of conveyance used, the places of interest chosen, and the activities that are carried out. Understanding travel behaviour is critical for several tourism industry stakeholders, since it allows them to customise products, services, improve experiences, and reduce risks in an ever changing travel landscape. This review examines studies from 2014 to 2024, sourced from the Scopus database using the VOSviewer software, with an aim to illustrate how technology influences travel behavior. The objective of this review is to use an illustrated bibliographic navigation of the literature to methodically, effectively, and impartially assess the state of research in this field, while also exploring prospective alternatives for future study.