Urban Farming Success: Insights on Entrepreneurship, Motivation, Personality, and the Role of Islamic Worshipful Entrepreneurship

This research aims to explore the relationships between entrepreneurial attitudes, motivation, personality traits, and urban farming entrepreneurial model, specifically focusing on the moderating role of Islamic Worshipful Entrepreneurial Intention (IWEI). The focus of this study is comprised of individuals who are involved in urban farming registered as members of an Islamic philanthropy foundation throughout Indonesia. The process of gathering data involved disseminating questionnaires via two separate channels: offline distribution and an online platform facilitated by Google Forms. To evaluate both the direct and indirect impacts, as well as moderation, the analysis primarily utilized Jeffreys's Amazing Statistics Program (JASP). The findings reveal positive associations between entrepreneurial attitudes, motivation, personality traits, and entrepreneurial model. Furthermore, we identify Islamic Worshipful Entrepreneurial Intention as a significant moderator that influences the strength of the relationships between these variables. This research contributes to the existing literature by introducing Islamic Worshipful Entrepreneurial Intention as a novel factor that moderates the relationships between critical entrepreneurial components. The incorporation of IWEI adds a unique perspective to the understanding of entrepreneurial behavior and models. The study suggests that fostering Islamic values and intentions in entrepreneurial endeavors can significantly impact the development and success of entrepreneurial models. Practitioners and policymakers should consider the role of IWEI in designing effective strategies to promote entrepreneurship. The research highlights the significance of integrating Islamic values into entrepreneurship, emphasizing the potential positive impact on the community. This approach promotes ethical and socially responsible entrepreneurial practices.