The Metamodern Sensibility: An Examination of the Emergence of a New Structure of Feeling in Contemporary Western Societies through Advertising

Submitted in total fulfilment of the requirements for the degree of Doctor of Philosophy to the School of Humanities and Social Sciences La Trobe University Victoria, Australia.

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Publication Details

Journal
OPAL (Open@LaTrobe) (La Trobe University)
Published
2025-01-01
DOI
https://doi.org/10.26181/28571231.v1
Primary Topic
Consumer Behavior in Brand Consumption and Identification
Type
article
Field-Weighted Citation Impact
0.00
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article

The Metamodern Sensibility: An Examination of the Emergence of a New Structure of Feeling in Contemporary Western Societies through Advertising

OPAL (Open@LaTrobe) (La Trobe University)
Consumer Behavior in Brand Consumption and Identification
article

The Metamodern Sensibility: An Examination of the Emergence of a New Structure of Feeling in Contemporary Western Societies through Advertising

article en

Abstract

Submitted in total fulfilment of the requirements for the degree of Doctor of Philosophy to the School of Humanities and Social Sciences La Trobe University Victoria, Australia.

OPAL (Open@LaTrobe) (La Trobe University)
La Trobe University (AU)
Quality Education
Openalex Percentile: Top 47%
Consumer Behavior in Brand Consumption and Identification
DOISourceOpenAlex
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The Metamodern Sensibility: An Examination of the Emergence of a New Structure of Feeling in Contemporary Western Societies through Advertising · OPAL (Open@LaTrobe) (La Trobe University) (2025) | TGRS Research Map | TGRS