A Review of Social Media Platforms of State Early Hearing Detection and Intervention programs in the United States

Purpose: Social media tool is increasingly used to support good health practices. Almost every Early Hearing Detection and Intervention program has a website, and it would be useful to know how they are using social media. The aim of this article was to analyse how social media is being used by Early Hearing Detection & Intervention programs in the United States, as well as how frequently. Method: The present study analysed existing social media handles of the Early Hearing Detection and Intervention programs. The search for social media accounts & data extraction was carried out between 1st January 2022 to 31st July 2023. Results: Eight (14.8%) EHDI program websites had Facebook account/page, 3 (5.6%) had Twitter accounts, 2 (3%) YouTube and 1 (1.9%) Instagram. Overall, for most states with a social media account, the accounts were inactive, had limited content, or had limited followers/subscribers . Overall, the use of social media account was very limited by state EHDI programs. Conclusion: The findings of the present study highlight the need for EHDI programs to have more active social media accounts to captivate and cater to the needs of the present digital generation.