Entrepreneurial Life Design: Bridging Innovation and Personal Growth in Entrepreneurship Education

This paper presents Entrepreneurial Life Design (ELD) as a career and life design innovation that bridges innovation with personal growth. Applied in Entrepreneurship Education (EE), it integrates entrepreneurship with traditional life design approaches to empower individuals for sustainable transformation. The paper proposes three arguments for ELD before presenting the comprehensive ELD framework. First, it positions entrepreneurship with its innovation process, entrepreneurial perspective and tools as the primary advancement in the career and life design literature. Second, it highlights the need to prepare entrepreneurs for modern challenges better, showing how ELD can fill this gap in EE. Third, it emphasises that developing an entrepreneurial mindset is essential for equipping individuals with the competencies to navigate modern life's challenges. Lastly, the paper highlights ELD's transformative potential for education, society, and the economy.