Les stratégies des firmes multinationales alimentaires

The aim of this paper is to introduce a general pattern of analysis for multinational food firms' strategies (FMN-A). First, a general framework of analysis is set which is applicable to the study of firms/groups and more particularly of multinational firms. The same framework of analysis is then applied to the FMNA'S and their strategic duality, illustrated through the exemple of the Danone group. Finally, the main trends leading to changes within the context of competitiveness and their involvement at the level of firms' strategies are mentioned.