Roadmap for Sports Startup Development in Iran: Identifying Key Indicators

Purpose: This study investigates the critical factors influencing the development of sports startups in Iran, aiming to provide a strategic framework for entrepreneurs, policymakers, and investors.Methods: This study employs a qualitative methodology centered on thematic analysis and uses semi-structured interviews with 15 experts. The sampling method involved purposive and snowball sampling.Results: The findings on factors influencing sports startups in Iran reveal a complex landscape crucial for their growth and sustainability. Key areas identified include founder characteristics, facilities and amenities, networking and technology innovation, management practices, and economic factors. Founder traits such as psychological resilience and decision-making skills are pivotal, alongside the need for supportive networks and community interaction. Adequate facilities and government support, including legal clarity and infrastructure, are critical for creating a conducive environment. Effective networking and technological integration, leveraging AI and IoT, enhance operational efficiency and customer engagement, highlighting the importance of staying technologically current.Conclusion: The study concludes with implications for practice and policy, advocating for tailored interventions to enhance the entrepreneurial ecosystem. This research contributes to the understanding of sports entrepreneurship in emerging markets, providing a foundation for future studies on startup sustainability and growth.