Le négoce viti-vinicole

Along the grape-wine marketing and processing channels, value creation takes places at different levels according to the influence its origin has on the final product. This is a cause of conflict between market operators. A study was made of the marketing and financial policies of the largest 150 wine trading firms for the 1973-78 period. It showed that intensified conflicts had led to a loss of the great power those firms used to hold.