An Analysis of the Criteria of the Faculty Members of Shahid Bahonar Kerman University for Evaluating Information as an Asset

This research analyzes the criteria of academic staff members of Shahid Bahonar University for valuing information as an asset. The research method is a descriptive survey, and the statistical population of the research is the faculty members of the Shahid Bahonar University of Kerman. The data collection tool was a researcher-made questionnaire, and the validity of the questionnaire was confirmed by experienced professors and experts from Cronbach's alpha, which was calculated as 0.764. Data was analyzed using SPSS version 23 software descriptive statistics and one-sample t-tests, and Friedman was used. The findings showed that in the Shahid Bahonar University of Kerman, the criteria of the number of scientific productions leading to the development of knowledge, the number of scientific productions leading to the development of the organization's goals, and the number of scientific productions leading to effectiveness using the value of productivity, the criterion of paying the subscription fee to use Databases are valued with the information use value index. No measures of information are valued with the exchange value index. Based on the Friedman test, the criteria of "value of paying a fee to meet information, educational and research needs," "credit value of paying a fee to meet information, educational and research needs," and "value of paying a fee in influential databases to meet information needs, Educational and Research" are in the first to third categories respectively. What is obtained from the results of this research is that in three important and influential areas of productivity, use of information, and exchange value of information, faculty members pay the most attention to the issues related to the production of information for the development of knowledge and organization, as well as the cost of information consumption and the value of information. They are aimed at payment.