L'evolution technologique de l'industrie des phytosanitaires : quelles interactions avec l'agriculture

The understanding of the technological evolution of the pesticide industry relies upon an examination of technical change potentialities and constraints and integration of the economic reality of agriculture. On one side, chemists have to defend their specificities and market shares. Famers know how to count and choose in fonction of the price and not only of the quality and inclination for new products ; more than ever, marketing and communication policies are tools for products and marks differentiation. On the other side, agrochemical industry participates strongly to a new technological pattern consolidation based on plant and biotechnologies. Is it a way to fit the durable crisis ? Or, is that orientation able to push on agricultural economy and to help (Which ?) farmers to resolve their financial and technical problems?