THE EFFECT OF PROMOTION MIX STRATEGIES ON BRAND IMAGE: INCASE OF LION INTERNATIONAL BANK UNDER ADDIS ABABA REGIONAL OFFICE

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Publication Details

Journal
National Academic Digital Repository of Ethiopia
Published
2025-07-30
DOI
https://doi.org/10.20372/nadre:14541
Primary Topic
Business and Economic Development
Type
article
Field-Weighted Citation Impact
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article

THE EFFECT OF PROMOTION MIX STRATEGIES ON BRAND IMAGE: INCASE OF LION INTERNATIONAL BANK UNDER ADDIS ABABA REGIONAL OFFICE

National Academic Digital Repository of Ethiopia
Business and Economic Development
article

THE EFFECT OF PROMOTION MIX STRATEGIES ON BRAND IMAGE: INCASE OF LION INTERNATIONAL BANK UNDER ADDIS ABABA REGIONAL OFFICE

article en

Abstract

No abstract available for this paper.
National Academic Digital Repository of Ethiopia
Knowledge Unlatched (Germany) (DE)
Partnerships for the goals
Openalex Percentile: Top 48%
Business and Economic Development
DOIOpen Access PDFOpenAlex
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THE EFFECT OF PROMOTION MIX STRATEGIES ON BRAND IMAGE: INCASE OF LION INTERNATIONAL BANK UNDER ADDIS ABABA REGIONAL OFFICE · National Academic Digital Repository of Ethiopia (2025) | TGRS Research Map | TGRS