Advertising and Public Relations in International Communications. Educational and methodological manual for preparation and defense of the final qualifying work for a master's degree

The educational and methodological manual for students studying in the direction 42.04.01 “Advertising and Public Relations” contains materials and requirements for writing, designing and defending of the final qualifying work for a master's degree. The main goal of the teaching aid is to increase the efficiency of students’ independent work in preparation for completing a master’s final qualifying thesis. The manual is intended for students, as well as teachers who provide supervision of final qualifying works in the field of preparation “Advertising and Public Relations in International Communications”.