Leasing business organization based on a digital platform

The trend towards digital transformation and changing consumer preferences increase the role and importance of the problem of digitalization of the leasing sphere as a form of asset sharing in the B2B segment. Interest in this topic is growing not only on the part of researchers, but also on the part of the real sector of the economy, which is searching for effective solutions taking into account new opportunities of the sharing economy, in particular business models of joint use. The asset leasing model in the B2B segment has its own distinctive features compared to other equipment rental models – direct lease and sharing, which should be taken into account in designing a business digitalization project in the leasing sector. The article analyzes the development of leasing enterprises in the Russian Federation over the past 10 years. It shows stable growth and prerequisites for further growth, and studies the problems of leasing market development, one of which is the low level of digitalization of leasing services. The purpose of the paper is to develop methodological and organizational support for design a digital platform for the leasing services automating business processes and ensures increased efficiency of the leasing company. The digital platform assumes minimal human participation in the process of forming a commercial proposal and agreement, ensures digitalization of the transaction process, reducing the time and human resources of the lessee and lessor to conclude a leasing agreement. The proposed digital platform project is designed to change the way all participants in a leasing transaction interact by integrating the platform systems with the internal architecture of the leasing company, with databases of key suppliers, insurance companies, with portals providing services for assessing the creditworthiness of legal entities, with the bank and regulatory authorities. An organizational and economic mechanism and a business model of a B2B digital platform for providing leasing services for enterprise assets are proposed, taking into account the coordination of stakeholders' interests. The mechanism allows automating the relations between the parties to the transaction that arise in the process of concluding and maintaining a leasing agreement. A standard model of a leasing transaction is presented. A functional model for providing leasing services in a digital format is proposed. Using the case of a leasing company providing construction and special equipment for leasing, an assessment of the investment and current costs of the digital platform project is made, and an assessment of the economic efficiency of the project is given.