The AI-Conditioned Buyer and the Hua Hierarchy of Interpersonal Trust: A Conceptual Framework
This working paper introduces two novel contributions to sales theory: (1) the AI-conditioned buyer — a term describing digitally pre-biased buyers; and (2) the Hua Hierarchy of Interpersonal Trust — a four-dimensional model (credibility, competence, conviction, communication) for understanding rapid trust formation in short-cycle sales contexts.
Publication Details
- Journal
- Open Science Framework
- Published
- 2025-01-01
- DOI
- https://doi.org/10.17605/osf.io/cp7hb
- Primary Topic
- AI in Service Interactions
- Type
- article
- Field-Weighted Citation Impact
- 0.00