Researching For Africa’s Transformation: Challenges, Quality, And Impact; Specific Consideration Of Life Assurance in Africa

Contextualisation and Background: This study examines life assurance in Africa with a specific focus on digital transformation to improve customer experience and growth. The market faces challenges, such as 1) Low market penetration rate, 2) COVID-19, 3) the Ukrainian crisis (McKinsey & Company,3.; Investopedia, 2.). However Other known challenges outside the study are: 4) Lack of awareness understanding and mistrust of insurance products among the population. 5) Lack of infrastructure and regulatory frameworks in many African countries. 6) Access to information on life assurance. 7) Low levels of financial inclusion make it difficult for people to access insurance. 8) High poverty level 9) Political instability and conflict etc. Lastly how to overcome challenges and obstacles in life assurance in Africa.