KULA Beauty' Value-Driven Branding Strategy Dataset

This repository contains the dataset and SPSS output for a study on the impact of value-driven digital branding strategies by KULA Beauty on Gen Z's environmental awareness.

Publication Details

Journal
OSF Preprints (OSF Preprints)
Published
2025-01-01
DOI
https://doi.org/10.17605/osf.io/98cmd
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

KULA Beauty' Value-Driven Branding Strategy Dataset

OSF Preprints (OSF Preprints)
Digital Marketing and Social Media
article

KULA Beauty' Value-Driven Branding Strategy Dataset

article en

Abstract

This repository contains the dataset and SPSS output for a study on the impact of value-driven digital branding strategies by KULA Beauty on Gen Z's environmental awareness.

OSF Preprints (OSF Preprints)
Life in Land
Openalex Percentile: Top 49%
Digital Marketing and Social Media
DOIOpen Access PDFOpenAlex
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KULA Beauty' Value-Driven Branding Strategy Dataset · OSF Preprints (OSF Preprints) (2025) | TGRS Research Map | TGRS