Raising Awareness & Addressing Stigma: Developing communication to enhance youngsters' care uptake

Background: Many young gamblers are not aware of their need for help and of the different care options. Therefore, raising such awareness is imperative. Objective: The proposed project will develop and test communication campaigns that aim to enhance young people’s awareness of care and their needs for care, and address stigma. With these evidence-based campaigns and a theoretical model, we deliver concrete communication tools that can enhance uptake into care. Approach: We will use focus groups, co-creation workshops, experiments and a campaign implementation phase. In each subproject, we work closely with people with lived experience in the roles of advisors, co-creators, discussion partners, informants and implementation partners. Expected results: We will develop, test and implement evidence-based social media communication together with people from the target group. This will make care more accessible and enhance uptake into care for young people who experience gambling harms.