Transformation of Social Interaction of Adolescents through Social Media: Qualitative Study in Meduri Village, Pekalongan City

This study aims to analyse the influence of social media on the dynamics of social interaction among adolescents in Meduri Village, Pekalongan City, using Peter L. Berger and Thomas Luckmann's social construction approach. This study uses a descriptive qualitative method through interviews, participatory observation, and documentation studies. The results of the study indicate a shift from traditional communication patterns to intensive digital interactions, forming new identities and social networks. The positive impacts include expanded social affiliations and increased self-expression, while the negative impacts include a decline in the quality of direct interactions and the risk of social isolation. These findings highlight the importance of digital literacy and the role of the community in guiding the wise use of social media among rural adolescents.