How Ads Get in Our Head: Studying Processing of Political (Mis)Targeting Using a Thought-Listing Approach

This paper examines how the (in)congruency between political advertisements and voters’ predispositions affects their cognitive responses using an extensive online thought-listing experiment. This project page was created to store the data and scripts used for this paper for transparency, meta-analyses, and replication purposes.

Publication Details

Journal
Open Science Framework
Published
2025-01-01
DOI
https://doi.org/10.17605/osf.io/tgazh
Primary Topic
Sentiment Analysis and Opinion Mining
Type
article
Field-Weighted Citation Impact
0.00
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article

How Ads Get in Our Head: Studying Processing of Political (Mis)Targeting Using a Thought-Listing Approach

Open Science Framework
Sentiment Analysis and Opinion Mining
article

How Ads Get in Our Head: Studying Processing of Political (Mis)Targeting Using a Thought-Listing Approach

article en

Abstract

This paper examines how the (in)congruency between political advertisements and voters’ predispositions affects their cognitive responses using an extensive online thought-listing experiment. This project page was created to store the data and scripts used for this paper for transparency, meta-analyses, and replication purposes.

Open Science Framework
Openalex Percentile: Top 78%
Sentiment Analysis and Opinion Mining
DOIOpen Access PDFOpenAlex
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How Ads Get in Our Head: Studying Processing of Political (Mis)Targeting Using a Thought-Listing Approach · Open Science Framework (2025) | TGRS Research Map | TGRS