Influencer diplomacy: The role of social media influencers in France's public diplomacy in Brazil

<p><span>This research explores how social media influencers, particularly Paul Cabannes, enhance France's public diplomacy in Brazil through engaging content on platforms like Instagram and TikTok. We found that collaborations with influencers can foster deeper engagement and more positive sentiment, especially when focusing on culture and humor. </span></p>

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-01-01
DOI
https://doi.org/10.13140/rg.2.2.28189.83683
Primary Topic
Public Relations and Crisis Communication
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

Influencer diplomacy: The role of social media influencers in France's public diplomacy in Brazil

Zenodo (CERN European Organization for Nuclear Research)
Public Relations and Crisis Communication
article

Influencer diplomacy: The role of social media influencers in France's public diplomacy in Brazil

article en

Abstract

<p><span>This research explores how social media influencers, particularly Paul Cabannes, enhance France's public diplomacy in Brazil through engaging content on platforms like Instagram and TikTok. We found that collaborations with influencers can foster deeper engagement and more positive sentiment, especially when focusing on culture and humor. </span></p>

Zenodo (CERN European Organization for Nuclear Research)
Openalex Percentile: Top 53%
Public Relations and Crisis Communication
DOIOpen Access PDFOpenAlex
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.

Influencer diplomacy: The role of social media influencers in France's public diplomacy in Brazil · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS