Analysis of Financial Innovation Practices and Problems of Jiangmen Rural Commercial Bank under the Rural Revitalization Strategy

乡村振兴战略为金融机构向“三农”提供金融服务提供了广阔的机遇与空间，金融科技的飞速发展为金融助力“三农”、推进乡村振兴战略提供了支持和条件。本文以广东江门农商银行为研究对象，具体探讨了其在金融科技赋能、创新金融产品和服务及助力乡村振兴方面的实践探索、分析了取得的成效及存在的问题，并提出相应的对策，为其他金融机构践行科技创新、推进乡村振兴提供了一定的参考。This paper takes Jiangmen Rural Commercial Bank as the research object, aiming to analyze the innovative practices, achievements and existing problems in the aspect of financial technology assisting rural revitalization. This article, through methods such as field research, data analysis, and questionnaire surveys, showcases the practical achievements and successful experiences of Jiangmen Rural Commercial Bank in actively exploring the application of innovative technology financial service models based on local economic and industrial characteristics. It provides a referenceable example for other rural financial institutions and also offers a reference for the effective implementation of the rural revitalization strategy.