Development history, status quo and prospect of alcoholic drinks market in Hong Kong, China

With its natural geographical advantages, Hong Kong has developed into an important trade entrepot in the Asia-Pacific region and a global financial, shipping and trade center. In addition, Hong Kong's local market is small, which determines its open, export-oriented and platform-based market development model. The same is true of Hong Kong's alcoholic drinks market. In this paper, the logic and causes of the change of Hong Kong's role in trade and distribution in the Asia-Pacific region were explored from the aspects of the socio-economic development stage, the adjustment of tax policy and the change of inter-regional economic and trade relations by combing the changes of consumption structure of alcoholic drinks market in Hong Kong and the evolution of regional entrepot trade function orientation since the beginning of the 20th century. It was also suggested that Hong Kong should make strategic adjustments from the aspects of actively responding to potential regional competition and fully expanding platform functions to enhance its competitive position in the Asia-Pacific region's alcoholic drinks trade and distribution value chain division.