Study on Village Clinic Doctors' Organization Identification to Family Doctor Team and Its Influencing Factors

Background The organizational identity that rural doctors have towards the family doctor team will exert an impact on the work enthusiasm of rural doctors and the work quality of the family doctor team, which is related to the quality of the family doctor contracted service enjoyed by rural residents. Objective To explore the influencing elements of the organizational identity of rural doctors with respect to the family doctor team, and to provide practicable measures for the better operation of the family doctor team in rural districts and the improvement of the quality of the family doctor contracted service in rural areas. Methods From November to December in 2021, through the use of the stratified random sampling approach, a total of 1 004 rural doctors in 3 cities in Shandong Province were selected. By employing a self-designed questionnaire, the demographic characteristics, work situation and the organizational identity situation towards the family doctor team of rural doctors were investigated. Pearson correlation analysis was utilized to explore the correlation between the organizational identity of rural doctors and work-family conflict, work stability, business training and organizational isolation, and multiple hierarchical regression analysis was adopted to explore the influencing factors of the organizational identity of rural doctors. Results The organizational identity of rural doctors towards the family doctor team was relatively high, with a score of (3.757 ± 0.713) points. The results of the correlation analysis showed that there is a positive correlation between business training and organizational isolation (r=0.156, P<0.01), and a negative correlation between organizational isolation and organizational identity (r=-0.287, P<0.01). The regression analysis results indicated that business training (β=0.154, P<0.001) and organizational identity (β=-0.262, P<0.001) were the influencing factors of the organizational identity of rural doctors towards the family doctor team. Conclusion Rural doctors have a relatively strong sense of identity towards the family doctor team. Doing a good job in the business training of rural doctors and reducing the degree of organizational isolation among family doctor team members will help to further strengthen the organizational identity of rural doctors towards the family doctor team.