Discourse Analysis of Social Media Discourse: Construction and Deconstruction of Social Reality

\nWith social media’s rise and widespread application, social science research has entered a new era, bringing new challenges and opportunities to the academic community on how to use social media data for high-quality social reality construction and deconstruction research. Based on the dynamic evolution of social media development, this study constructs a theoretical framework for social media discourse analysis, aiming to explain the social reality construction and development mechanism jointly generated by user- generated content (UGC) and algorithmic recommendation systems in terms of discourse dissemination mechanism and information circulation mechanism. The core goal of social media development is to provide information services that meet user expectations, while committed to continuously improving user experience quality and enhancing user satisfaction. To achieve this goal, we have proposed a series of measures, such as strengthening information control based on the internal circulation of content quality, building an interactive mechanism between users and platform quality perception, and establishing an evaluation system for user feedback and platform governance to achieve high-quality development of social media, promote the construction and deconstruction of social reality, and truly meet user needs.\n