Artificial Intelligence Chatbot Perception and Use Across Campus

Since the widespread availability of generative Artificial Intelligence (AI) Chatbots, colleges and universities have been grappling with their impact on higher education. The attitudes toward AI Chatbots vary greatly, but most studies focus on specific campus populations. As such, we designed and conducted a survey to capture use and perception of AI Chatbots across the three primary campus populations: faculty (N = 77), staff (N = 110), and students (N = 223). While all three campus populations had similar scores regarding being first adopter of new technology, they had statistically significantly different scores for seven other 5-point Likert scales regarding AI Chatbot use and perception. Despite the differences in their use and perception, subsequent textual analysis indicates that the campus populations share similar concerns about AI Chatbot accuracy, bias, and technology dependency. As such, we provide insight into the attitudes across campus after a sudden and significant technological innovation disrupts educational practices.

Publication Details

Journal
Bryant Digital Repository (Bryant University)
Published
2025-05-24
DOI
https://doi.org/10.1080/08874417.2025.2510422?src=exp-la
Primary Topic
AI in Service Interactions
Type
article
Field-Weighted Citation Impact
0.00
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article

Artificial Intelligence Chatbot Perception and Use Across Campus

Bryant Digital Repository (Bryant University)
AI in Service Interactions
article

Artificial Intelligence Chatbot Perception and Use Across Campus

article en

Abstract

Since the widespread availability of generative Artificial Intelligence (AI) Chatbots, colleges and universities have been grappling with their impact on higher education. The attitudes toward AI Chatbots vary greatly, but most studies focus on specific campus populations. As such, we designed and conducted a survey to capture use and perception of AI Chatbots across the three primary campus populations: faculty (N = 77), staff (N = 110), and students (N = 223). While all three campus populations had similar scores regarding being first adopter of new technology, they had statistically significantly different scores for seven other 5-point Likert scales regarding AI Chatbot use and perception. Despite the differences in their use and perception, subsequent textual analysis indicates that the campus populations share similar concerns about AI Chatbot accuracy, bias, and technology dependency. As such, we provide insight into the attitudes across campus after a sudden and significant technological innovation disrupts educational practices.

Bryant Digital Repository (Bryant University)
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AI in Service Interactions
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Artificial Intelligence Chatbot Perception and Use Across Campus · Bryant Digital Repository (Bryant University) (2025) | TGRS Research Map | TGRS