Adoption Innovation Red Rice Inpari 24 Land Dry in Semin District, Gunungkidul Regency

The production of red rice in the Semin Subdistrict has declined, necessitating the development of the Inpari 24 variety to boost yields. Understanding the adoption process of this new variety is critical for improving agricultural practices. This study aims to analyze the decision-making process and factors influencing the adoption of Inpari 24 red rice cultivation among farmers in Semin Subdistrict, Gunungkidul Regency. A survey was conducted with 150 farmers using structured interviews and field observations. Data were analyzed using descriptive statistics and multiple regression analysis to determine adoption stages and significant influencing factors. The decision-making process was divided into four stages: recognition, persuasion, decision, and confirmation. The overall adoption level was moderate. Significant factors influencing adoption included land status, family size, and participation in agricultural activities, while age, education, land size, farming experience, gender, and extension frequency were insignificant. The adoption of Inpari 24 red rice is significantly influenced by family size, land status, and participation in agricultural activities. Enhancing extension services and focusing on effective seed preparation practices can improve adoption rates. This study provides a detailed analysis of the adoption process and influential factors specific to dryland farming contexts, offering insights into policy and agricultural extension improvements.