Tourism and E-Tourism: A Systematic Literature Review and Future Research Agenda

In recent times, tourism, especially e-tourism, has been catching the attention of researchers and scholars. Numerous studies have emerged aiming to explore internet technology’s role in transforming the tourism industry. This investigation aims to o er a systematic and stat of the art review of previous research on tourism and e-tourism based on sentiment analysis, a technique used in previous studies. Sentiment analysis is chiefly concerned with the analysis of tourists’ sentiments expressed in their reviews and experiences shared on digital platforms. To conduct our study, we relied on literature reviewed from three major digital databases, including Science Direct, IEEE Xplore, and Web of Science. We selected 41 articles divided into four major categories through the filtering and screening process. A detailed review of the studies in these four categories has been provided. We also performed a mapping analysis to make this review more robust and conclusive. In the end, we proposed some important future research agenda based on the TCCM (Theory, Context, Characteristics, and Methodology) framework.