Dialogism of Generation Y and Generation Z in Online Communication

The article presents the results of research in comparing ability for dialogical communication of representatives of two generations: Y and Z of two orientations (collectivistic and individualistic). The personality traits which are the basis of dialogism in online communication are specified, the model of dialogism of online communication is presented and measured in order to highlight the difference of ability to build dialogical communication among representatives of generation Y and Z online. Dialogism in online communication is understood as a construct with core and periphery. We used the questionnaire of individualism and collectivism indicators (L.G. Pochebut), “System of Life Meanings” technique (SLM) (V.Y. Kotlyakov), multi-factor empathy questionnaire (V. V. Boyko), “Tolerance Index” questionnaire (G.U. Soldatova and other), “Social norms of prosocial behavior” (I.A. Furmanov), Freiburg Multifactor Questionnaire (Farenberg, Zarg, Gampel). When comparing the results of representatives from generation Y and generation Z the significant difference was stated between most factors. It was concluded that core of dialogism of two generations is different: Z representatives of collectivistic orientation and Y representatives of individualistic orientation have such elements as: aggressiveness, neurotic traits, depressiveness, irritation, emotional instability. The core of dialogism of millennials of collectivistic orientation and Z individualistic orientation is represented by tolerance, some kinds of prosocial behaviour and sociability. Both generations and orientations have altruistic and communicative meanings in the core. The periphery of dialogism of all groups is represented by empathy and some kinds of prosocial behavior.