A Modest Proposal for University Reform: It's Time We Stop Half‐Assing Neoliberalism and Start Whole‐Assing It

ABSTRACT For decades, anthropologists have fought against the intrusion of neoliberal policies and norms into the university. We have lost. Today, neoliberal policies are ubiquitous within the university, forming the contours of our professional practice and informing our relationships with colleagues, administrators, and students. Given this reality, this article presents a practical model for university reform and encourages anthropologists to give up our futile resistance to neoliberalism and instead, whole‐ass it.