RECRUITING AS THE MOST IMPORTANT STAGE IN THE HR MANAGEMENT SYSTEM

Recruiting is a set of processes aimed at finding and selecting personnel with the necessary professional qualifications to ensure the sustainable development of any business entity. Recruiting in modern businesses is carried out by HR managers or recruiters, but if necessary, recruiting agencies can be engaged in this process. They offer professional search and selection services using a wide range of methods and technologies. In the context of the modern economy, characterized by highly dynamic market changes, digitalization of business processes, and intensifying competition for talent, recruiting has transformed from an auxiliary administrative function into a key strategic tool of HR management. Its scientific significance is determined by its direct impact on key business indicators: productivity, innovation potential, profitability, and organizational sustainability. Each recruiting technology is used under specific conditions and involves a combination of specialized personnel selection methods, each with its own set of advantages and disadvantages. The most important considerations in today's environment are cost and quality. The effectiveness of personnel recruitment depends primarily on the ability to utilize search and selection methods and technologies. Their selection should be tailored to the specifics of the vacant position and the advantages and disadvantages that arise from their use. This will enable the development of a highly qualified workforce and help avoid additional and unnecessary costs associated with searching and selecting new candidates, thereby enhancing the competitiveness of the business entity.