Trust Factors in Fintech Acceptance for P2P Lending: Innovativeness, Performance, Effort, and Social Influence

The development of financial technology, including Peer-to-Peer (P2P) lending, has opened new opportunities for society. Although there are associated challenges and risks, the growth of P2P lending in Indonesia has shown a positive trend. However, access remains limited in remote areas, such as Batam. Consumer confidence is a key determinant in the adoption of financial technology services. This trust is influenced by factors such as consumer innovativeness, performance expectancy, effort expectancy, and social influence. This study aims to evaluate the extent of public acceptance in the P2P lending sector in Batam for identify the key factors that may influence this acceptance, based on the data of 551 respondents. The model explains that 81% of the variance in fintech acceptance (R2 = 0.809), with trust, performance expectancy, and social influence showing significant effect (? = 0.266; 0.196; 0.391 respectively). A quantitative method was employed in this research, and data were analyzed using SmartPLS 4. Based on responses from 551 participants, the findings indicate that performance expectancy, social influence, and trust significantly impact fintech acceptance. In contrast, consumer innovativeness and effort expectancy do not show a significant effect. Overall, trust emerges as a key factor in supporting service acceptance. However, consumer innovativeness does not mediate the relationship between trust and fintech acceptance. Conversely, performance expectancy, effort expectancy, and social influence are found to mediate trust in relation to the acceptance of P2P lending applications in Batam.