Eloquence of Argumentation The “Umm Ahmed” by Saleh Al-Zahrani as an Exemplar

The research aims to highlight the techniques and strategies of eloquence of argumentation in the poem، Umm Ahmed، and the logical progression of argumentation، which has been deployed to influence the recipient and take an apologetic stance towards the ingratitude for the love of Umm Ahmed، through the descriptive and analytical approach. The research consists of an introduction، a preface، and three sections. Section I، Links of Argumentation; Section II، Factors of Argumentation; and Section III، Progression of Argumentation. The researcher has also yielded some conclusions، most importantly is that the poem is rhetoric relying upon argumentation.