Time-Based Innovation Adoption: A Systematic Literature Review of Enablers and Barriers

This study attempts to analyse the time influence on the process of adopting innovation in a diverse range of industries. The study employed a systematic literature review (SLR) adhering to PRISMA standards, which drew on 50 peer-reviewed articles from the Scopus and Web of Science databases. The results indicate that time is a highly significant factor for an organisation to accept innovation. The findings suggest that those industries with shorter technological cycles tend to adopt innovation sooner due to pressures from competition. Industries with long cycles or those highly regulated find it more challenging to adopt new technologies due to complex requirements and associated risks. The paper also demonstrates the significant role that national culture plays in shaping the world. More individualistic and risk-friendly countries tend to accept innovation more readily than less developed countries. These findings offer crucial insights for companies seeking to refine their innovation strategies by incorporating temporal factors. Therefore, organisations can increase competitiveness and efficiency in the dynamic global market landscape.