The Awareness and Adoption of UK Physical Activity Guidelines by Socio-Demographics: A National Cross-Sectional Survey in Wales

Designing and communicating physical activity guidelines takes considerable resources; thus, understanding the awareness and adoption of such guidelines by different population groups is important. A national cross-sectional survey (<i>N</i> = 972; aged 19+ years living in Wales) was delivered as part of a population panel using a multi-method approach (online, telephone and face-to-face). The survey measured the awareness and adoption of the 2019 UK physical activity guidelines and recommendations and socio-demographics, including age, sex, residential deprivation and disability status. Around a fifth (21.7%) of participants had heard of the physical activity guidelines. Almost a third (30.7%) reported knowing the moderate physical activity recommendation, with 13.3% knowing the vigorous physical activity recommendation and 13.4% knowing the muscle-strengthening recommendation. There were no significant socio-demographic differences in knowing the moderate recommendation (<i>p</i> > 0.05); however, females were less likely than males to report knowing the vigorous recommendation (<i>p</i> = 0.009), and participants with a disability were less likely than those without a disability to report knowing the muscle-strengthening recommendation (<i>p</i> = 0.026). Having heard of the physical activity guidelines increased the likelihood of knowing each of the three recommendations (all <i>p</i> < 0.001). Additionally, for both moderate-to-vigorous physical activity and muscle-strengthening recommendations, a positive relationship was found between knowing the recommendation and reporting meeting the recommendation (<i>p</i> = 0.008 and <i>p</i> = 0.002, respectively). The awareness of both the physical activity guidelines and their recommendations was low. The development of communication strategies to aid knowledge mobilisation should be considered. Socio-demographic differences in awareness should be considered when designing interventions in line with proportionate universalism principles.