Development of the binge-watching attitude scale

The objective of this study is to develop a psychometric measurement tool that can be used to identify the underlying reasons for binge-watching behaviour and to introduce this tool to the field. To this end, data were collected from 351 individuals (aged 18 years and over) residing in Pendik-Istanbul/Türkiye using a convenience sampling method and face-to-face surveys. The initial scale included 35 items. Following expert reviews and a pilot study, the number of items was reduced to 31. The revised draft scale, now comprising 31 items, was subsequently administered to the sample group. Following which, data analysis was conducted, beginning with exploratory factor analysis. The exploratory factor analysis revealed that seven items were redundant, leaving 24 items in the final version of the scale. The remaining items were grouped under three factors: “reward”, “socialisation”, and “loneliness”. To validate the structure identified through exploratory factor analysis, confirmatory factor analysis was performed. This analysis revealed that the model exhibited an excellent statistical fit to the data. The Cronbach’s alpha coefficient for the newly developed scale was found to be 0.928. In conclusion, the developed scale is a valid and reliable tool for measuring individuals’ attitudes toward binge-watching. This newly developed scale is anticipated to pave the way and provide guidance for future research in this field. Additionally, it is suggested that the scale be explored with related variables in Turkish and international samples to encourage and foster new research.