Choosing to Make International Business Scholarship Matter

Making international business (IB) scholarship matter is a deliberate choice, and one that requires us as scholars to be problem-driven, multidisciplinary, societally responsive, and grounded in context. Drawing on insights from four impact panels at AIB 2025 in Louisville, this essay provides guidance on how IB research can meaningfully influence business schools, managerial practice, public policy, and society. It also emphasizes that IB scholars must learn to disseminate their work in ways that create resonance beyond academia, ensuring that our insights reach the stakeholders who can use them.