A STUDY ON THE MAPPING OF THE SHOPPING ENVIRONMENT IN AN ESTONIAN RETAIL COMPANY
Intensifying economic and global competition in the retail sector in Estonia, coupled with technological advancements, is driving the growth of e-commerce, thereby posing significant challenges for traditional retail businesses.
Authors
- Heve Kirikal
- Helle Noorväli
- Liina Maasik
- Heli Freienthal
Institutions
- Tallinn University of Applied Sciences (EE)
Publication Details
- Journal
- Journal of International Scientific Publications : Economy & Business/Economy & Business
- Published
- 2025-01-01
- DOI
- https://doi.org/10.62991/eb1996658422
- Primary Topic
- Urban and Freight Transport Logistics
- Type
- article
- Field-Weighted Citation Impact
- 0.00