From Girls to Women: A Comparison of the Coverage of the Spanish Women’s National Football Team in the 2015 and 2023 Women’s World Cups

Professional women football players have increased in Spain, but the little more than 107,000 licences registered in 2023 are still far from the more than one million for men. Androcentrism, gender roles, and the invisibility of female athletes in the media have been some of the problems they have faced. By comparing the media coverage of the four most widely read newspapers in Spain (Marca, El País, El Mundo, and AS) during the first World Cup played by the Spanish Women’s National Football Team (2015) and the most recent one (2023), we have identified the media characterisation of the players through discourse analysis. From the reading of 145 documents from 2015 and 375 from 2023, 39 semantic codes emerged, which rose to 47 in the second sample. The conclusions point to a trend of androcentrism through additions such as “women’s” football or “female” footballers and a proliferation of quotations in which the male coach is the protagonist, although there has been progress in the number of pages and resources used by each outlet. Regarding language, the decline in the characterisation of the players as “girls” or “youngsters” and the increase in references to their Talent or Leadership represent advances.