Targeting youth? Alcohol in colorful fruit pouches - a case study from Poland

This case highlights the risks posed by alcohol products resembling non-alcoholic fruit pouches and underscores gaps in Polish alcohol regulations. Stricter packaging rules, clearer labelling requirements, and improved enforcement mechanisms are essential to protect vulnerable groups, especially minors. The findings highlight the need for better industry monitoring and adoption of a more proactive regulatory approach in order to close legal gaps and protect public health.

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Publication Details

Journal
International Journal of Drug Policy
Published
2025-12-18
DOI
https://doi.org/10.1016/j.drugpo.2025.105109
Primary Topic
Alcohol Consumption and Health Effects
Type
article
Field-Weighted Citation Impact
0.00
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article

Targeting youth? Alcohol in colorful fruit pouches - a case study from Poland

Łukasz Balwicki, Justyna Klingemann, Marta Miller, Agnieszka Wojtecka et al.
International Journal of Drug Policy
Alcohol Consumption and Health Effects
article

Targeting youth? Alcohol in colorful fruit pouches - a case study from Poland

Łukasz Balwicki, Justyna Klingemann, Marta Miller, Agnieszka Wojtecka, J Nowicka, Katarzyna Michta, Bartosz Janik, Maria Stasiak, Jagoda Arendt
article en

Abstract

This case highlights the risks posed by alcohol products resembling non-alcoholic fruit pouches and underscores gaps in Polish alcohol regulations. Stricter packaging rules, clearer labelling requirements, and improved enforcement mechanisms are essential to protect vulnerable groups, especially minors. The findings highlight the need for better industry monitoring and adoption of a more proactive regulatory approach in order to close legal gaps and protect public health.

International Journal of Drug PolicyVol. 148
National Academy of Medicine (US), University of Gdańsk (PL), Gdańsk Medical University (PL)
Openalex Percentile: Top 44%
Alcohol Consumption and Health Effects
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