Representing Black and White: The Role of Candidate Issue Priorities in Perceptions of Representation

Abstract Questions about race and representation often hinge on the public’s beliefs about which policies affect different communities, yet there is limited evidence on how these associations are actually perceived. Using a nationally representative survey experiment, we examine how the issue priorities of political candidates shape perceptions of who they represent. Most policy areas are perceived to benefit White Americans; only a few, especially criminal justice and poverty, are strongly associated with African Americans. We also show that perceptions of candidate ideology and race correlate with perceptions of Black representation, but mediation analysis reveals that criminal justice is associated with Black representation above and beyond ideological inferences. Finally, analyzing nearly 200,000 congressional newsletters and find that while race is rarely explicitly mentioned, Black Americans are most frequently referenced in the context of criminal justice and poverty. Together, these results underscore how race-policy associations operate through both public perception and elite messaging, shaping broader understandings of political representation.