Young people’s smoking and vaping behaviour, and comparative perceptions of appeal, imagery and harm, across different vape devices and a tobacco cigarette: findings from UK cross-sectional surveys in 2020 and 2023

This study highlights the appeal of disposable vapes to young people. Causality cannot be inferred due to the cross-sectional design of the study, however, positive perceptions of disposable vapes across dimensions of appeal, imagery and harm, may have contributed to trends in youth vaping. Further monitoring of the nicotine market, product marketing, and young people's response is critical, particularly as the market adapts in response to the disposable vapes ban.