The discourse of Palestinian displacement in the artificial intelligence era: A multimodal discourse analysis of AI-generated videos

This study examines two AI-generated videos—“ Trump Gaza ” and its counter-video, “ Gaza is Ours ”—through the lens of Multimodal Discourse Analysis (MDA), using Kress and Van Leeuwen's visual social semiotics framework. It explores how visual and auditory elements contribute to meaning-making in both videos and uncovers the predominant themes they convey. The findings highlight the persuasive power of AI-generated content in shaping narratives and exposing underlying ideologies during times of conflict. AI can thus be weaponized to control political discourse. While “ Trump Gaza ” seeks to manipulate viewers and promote Trump's displacement agenda, “ Gaza is Ours ” resists this narrative by rejecting forced displacement, mobilizing support, fostering solidarity, and challenging manipulation. Hence, AI can also serve as a tool of resistance against dominant colonial narratives of displacement.