Using Artificial Intelligence Methods to Evaluate the Effect of the National Cytomegalovirus Awareness Month on the Content and Sentiment of Social Media Posts: Infodemiology Study
The National CMV Awareness Month in 2023 shifted the digital CMV conversation toward public-facing messaging and raised awareness efforts. Although posts related to CMV prevention generally conveyed a positive sentiment, prevention messaging declined during the campaign. These findings highlight opportunities for future CMV social media initiatives to balance awareness with prevention through evaluation and strategic design using AI models to strengthen CMV public health communication and engagement.
Authors
- Colin Kunzweiler (ORCID: https://orcid.org/0000-0002-6683-4839)
- John Diaz‐Decaro (ORCID: https://orcid.org/0000-0001-6487-2113)
- Tracy R. Rosebrock (ORCID: https://orcid.org/0000-0001-6339-6661)
- Karen B. Fowler (ORCID: https://orcid.org/0000-0002-9501-635X)
- Zhen Yang (ORCID: https://orcid.org/0000-0002-2405-4092)
- Tapan Pathak (ORCID: https://orcid.org/0009-0007-7553-9683)
- Lauren D'Arco (ORCID: https://orcid.org/0009-0004-1790-3588)
- Rebecca Vislay-Wade (ORCID: https://orcid.org/0000-0001-5598-3540)
Institutions
- University of Alabama at Birmingham (US)
- Moderna Therapeutics (United States) (US)
- Stonehill College (US)
Publication Details
- Journal
- JMIR Infodemiology
- Published
- 2025-12-17
- DOI
- https://doi.org/10.2196/80922
- Primary Topic
- Data-Driven Disease Surveillance
- Type
- article
- Field-Weighted Citation Impact
- 0.00