“Though helpful, still hesitant”: a TAM-based qualitative study on older adults’ ambivalent acceptance and model extensions in AI fitness coaches

This study expands TAM by emphasizing that technology acceptance is a dynamic, context-sensitive process shaped by emotional and cultural influences. It underscores the need to adapt external variables to specific settings and encourages designing AI fitness technologies that foster emotional resonance and cultural relevance. The concept of "ambivalent acceptance" offers new insight into how aging individuals engage with technology, contributing to both theoretical development and inclusive design.